TURATI3 – Taste Tradition Trend: The “Fuori Salone” of Turati Boiseries
On the occasion of Milan Design Week, Turati Boiseries steps up a totally new look and a well-defined concept in order to go beyond a traditional presence at the fair, creating a personal, evocative and inspiring event that will be taken to the stage on Thursday April 16th, starting at 6:00 p.m., in the prestigious location at Via Turati 3.
Turati3 — Taste Tradition Trend, this is the emblematic title given to this evening, which is proposed as glamorous break from the hustle and bustle of the Milan Furniture Fair, through an expression of fine taste and excellence of Made in Italy.
The elegant taste of Turati comes beautifully together with the flavours of Mitaly coffee, in a moment of unparalleled tasting. The fragrances selected will be paired with specific finishes from Turati, in a corner dedicated to diving into a sensory experience in its entirety: from the flavour moving on to the solidity of the furniture, to the details of finishes created by the maison in Mariano Comense.
The event serves as a centre of attraction and a meeting place for architects, designers and planners, open to all those who appreciate the quality and classic beauty of Turati style, along with the feelings that arise from these unique creations – this strong, classic vocation does not negate bold experimentations in order to satisfy the sophisticated and exclusive tastes of an attentive audience.
As support of this initiative, there will be two partners of excellence in the world of Italian furniture that will share the evening with Turati Boiseries: BT Group, a company specializing in the creation of outdoor solutions that will create an area outside the location, dedicated to the event, and Tre80, a company specialized in the production of fabrics, which on this occasion will offer the amazing reprints of original drawings by Gio Ponti, reprinted after 60 years thanks to an agreement with the heirs of this architect.
The evening will be an opportunity to celebrate an important moment for the company: the inauguration of the first Turati Boiseries Temporary Hub, coming to life in a strategic location and at an important time for the city in the coming months, a city that will soon be the stage of the Universal Exposition.
