The great Turati Boiseries event at “Fuori Salone”
Our audacious decision to go beyond the traditional presence at the Milan Furniture Fair, giving life to a more personal event in the heart of the city – in a prestigious location like Via Turati 3 – was a truly gratifying experience for the company from Mariano Comense. A number of journalists, friends, clients, architects and curious visitors took part in the evening “Turati3 – Taste Tradition Trend” that took place on Thursday, April 16th, offering the chance to admire the Turati Boiseries’ sophisticated products and layout, just another example of the prestigious role that this Italian brand has taken on within the international scene.
With “Turati3”, the Company celebrated the arrival of Milan Design Week, inaugurating its first Temporary Hub, which will remain open in the city during the entire duration of Expo 2015. This project offers a great deal of visibility to Turati Boiseries, consolidating the Company’s international imprint for this long-awaited event.
The evening organized for the “Fuori Salone” (Fringe Events of Design Week) was created as a way of going beyond traditional exhibitions in order to give more room to feelings, emotions, and the fine taste that define this designer furnishing maison, expressions of each and every project we create. The goal was that of bringing out the creative passion and soul that lead to Turati creations, with all that sensitivity, an assertion of the finest 100% Italian productions – the evening’s aim was that of highlighting the classic vocation of a company that also meets your modern living needs, with sophisticated and exclusive taste for a truly demanding audience.
Turati3 – Taste Tradition Trend was a prestigious event to start off the new Milan project of this “Made in Brianza” company, which – with entrepreneurship that looks towards the future – has opened this Temporary Hub in a strategic location and at an important time for a city that in the upcoming months will be home to Expo.
