2015: a year dedicated to the international development.
As 2015 begins, Turati Boiseries starts off with new products, new collections, and a new strategy. The current situation, with a stalling, shrinking market, has not struck fear in the heart of this company – proudly Made in Brianza – that has always understood how to best maintain its artisan traditions, pairing them up with the need for international growth. This year’s challenge is based on fundamental rules that cannot be broken or avoided: Italian Style with unique solutions must reach the highest level of excellence, and these solutions are the required prerogative in order to overcome today’s obstacles. “We want to face these challenges with positivity, where these problems in the market in general – be it in Italy or abroad – can be contrasted by the qualities and strengths of authentic Made in Italy, to which Turati Boiseries has been testimony for over fifty years, while also expressing individual prestige for the world to see,” says Elio Turati, the third generation of this unparalleled company. This is not a change of course, but rather a further push towards new horizons and new markets – not only in Russia, which over time has become a consolidated market that truly appreciates high artisan products – the finest Made in Brianza – yet also in new emerging countries in the East and in North Africa, where the company now aims at sitting down with architects and develop new contacts with highly qualified international companies and representatives, who know how to enhance the strong identity, great flexibility, and expertise of Italian artisan companies.
